Clinicians’ contribution to cost-related medication non-adherence: Impact of irrational prescribing and influence of pharmaceutical promotional activities on prescribing behavior of clinicians

Poor training of clinicians on the Rational Use Medicines (RUMs) and impact pharmaceutical promotional activities fuel irrational prescribing behavior, which is a major contributor to cost-related medication non-adherence. The aim this study was determine how RUMs related concepts influence cause This cross-sectional descriptive study, conducted among medical practitioners in South-eastern Nigeria using self-administered questionnaire. questions were designed clinicians’ knowledge practice basic RUMs, as well much (information incentives) their behaviors. There 100 clinicians, 71 (71%) males 29 (29%) females, with mean years 8.2±5.8 years. About 66% respondents claimed they trained concept however, only 20% aware Personal Drugs (Pdrugs) concept, 17% had own list P-drugs, rational prescribing. Fifty-six percent (56%) agreed that influenced habits, while 32% indifferent. poor seen makes vulnerable negative activities. In developing nations, where medicines are mostly paid out pocket by patient, such habits